Research Area

• Marketing Management
• Sales Management
• Customer Relationship Management(CRM)

Teaching Area

• Microeconomics
• Macroeconomics
• Business Economics
• International Marketing
• International Trade
• Marketing Research
• Service Marketing
• Sales Management
• Strategic Marketing
• Strategic Management
• Strategic Marketing Management
• Principles of Management
• Comparative Management

Journals

• Gunathilake et al., (2021). Factors Affecting Brand Switching Behaviour of Millennials,South Asian Journal of Marketing, Volume I, Issue II

Conferences: Full paper peer reviewed

• Gunathilake et al., (2021).Flexible Working Arrangements and Job Satisfaction of Public Sector Employees: With Reference to Post Covid 19 Situation in Sri Lanka . KDU IRC 2021, 14th International Research Conference, General Sir John Kotelawala Defence University
• Gunathilake et al., (2021).Competitive Edge Through Automation: A study on the Sri Lankan Apparel industry . KDU IRC 2021, 14th International Research Conference, General Sir John Kotelawala Defence University
• Gunathilake, L. and  Dasunika, T (2020). Factors Affecting Purchase Intention for Cruelty-free Cosmetics with special reference to Women Consumers in Colombo District-Sri Lanka. ICBM-2020,17th  International Conference on Business Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura
• Gunathilake et al., (2020). Consumer preferences towards own brands: with special reference to own brands of Sri Lankan supermarkets. KDU IRC 2020, 13th International Research Conference, General Sir John Kotelawala Defence University
• Gunathilake et al., (2020). Factors behind the Success of International Competitiveness of Apparel Industry in Sri Lanka with Special Reference to Vertical Integration Strategy. KDU IRC 2020, 13th International Research Conference, General Sir John Kotelawala Defence University
• Gunathilake , L. and  Mallikarachchi, N (2020). Factors Affecting the Growth of SME Lending Portfolio of Banking Industry: With Reference to Consumer Perspective of XY Bank PLC. KDU IRC 2020, 13th International Research Conference, General Sir John Kotelawala Defence University
• Gunathilake et al., (2020). Public Intention towards Mobile Money Transactions in Sri Lanka. KDU IRC 2020, 13th International Research Conference, General Sir John Kotelawala Defence University
• Gunathilake et al., (2020). Consumer Intention towards Self-Banking Services in Sri Lanka; with special reference to Peoples’ Bank. KDU IRC 2020, 13th International Research Conference, General Sir John Kotelawala Defence University
• Gunathilake et al., (2020). Celebrity Endorsement and its Effect on Purchase Intention -With Reference To Skincare Products in Sri Lanka. KDU IRC 2020, 13th International Research Conference, General Sir John Kotelawala Defence University
• Gunathilake et al., (2019) .  A study on adopting online review management as a new strategy beyond traditional media marketing tools with special reference to TV advertisments. KDU IRC 2019
• Gunathilake, L and Jayman DF (2018) . Consumer purchase intention towards organic food; with special reference to undergraduates in Sri Lanka. KDU IRC 2018
• Gunathilake, L. & De Mel, D. (2017). The effect of Corporate Governance on Capital Structure : A study of listed manufacturing companies in Sri Lanka. KDU IRC 2017.
• Gunathilake, L. & De Mel, D. (2016). Cost Benefit Perspectives of Backward Vertical Integration : An Empirical Study on the Textile and Apparel Industry in Sri Lanka. KDU IRC 2016.
• Gunathilake, L. (2014). A comparative study of the impact of service quality on the levels of customer satisfaction in the public and private banking sectors. ICME 2014. University of Ruhuna.
• Gunathilake, L. (2014). An empirical study on the impact of subliminal perception of anti-cigarette campaign for the development of cigarette industry. iPurse 2014. University of Peradeniya.

Article in News Papers

• “Nayapath Miriguwa” (Illusion of Credit Cards). (2014, August 20). Lankadeepa – Wanija Lokaya, p.06

• Best Student for the subject Economics and Legal Concepts for Marketing at Postgraduate Diploma in Marketing (SLIM-SRI LANKA), (Reg : D101G04-2) June 2010.

• Branch Manager( Kandy), Ishara Traders, 2012
• Lube Sales Supervisor, Lanka Indian Oil Corporation(LIOC), 2013
• Assistant Lecturer, University of Peradeniya, 2013-2015

• AMSLIM – Associate Member of Sri Lanka Institute of Marketing Management (SLIM – Sri Lanka)
• MILT – Member of the Chartered Institute of Logistics and Transport, Sri Lanka (CILT – Sri Lanka)