BSc (Hons) in Business Analytics

The BSc (Hons) in Business Management and Business Analytics is a dynamic and interdisciplinary degree that merges the principles of business management with the technical and analytical skills needed to harness the power of data in business contexts. This program is designed to provide students with a thorough understanding of how businesses operate while equipping them with the tools and techniques to analyze data effectively and make strategic decisions. Throughout the course, students will delve into key areas of business management, including finance, marketing, human resources, and operations. They will also develop strong analytical capabilities, learning how to collect, analyze, and interpret data to drive business decisions. This dual focus ensures that graduates are not only adept at understanding business processes but also proficient in leveraging data to enhance business outcomes.