Educational Qualifications
- Master of Business Administrations 2019, Post Graduate Institute of Management, University of Sri Jayawardenepura
- Bachelor of Business Administrations (Finance) (First Class Honours) 2015, University of Colombo
Professional Qualifications
- Chartered Institute of Management Accountants (CIMA) – Passed Finalist
Other
- Certificate in Teaching in Higher Education, General Sir John Kotelawala Defence University, 2017.
Refereed Journals
- Bandara, S. N. W., De Mel, W. D. H., Fernando, W. W. D. P. (2024). Impact of Hospital Services on Patient Satisfaction: With Reference to a Government Hospital in Sri Lanka. International Journal of Research and Innovation in Social Sciences. 8(3). 2965-2974.
- Gunawardane, H. K., Marasinghe, M. A., Illukkumbure, S. P., Ayeshmantha, W. U., De Mel, W. D. H. (2023). Glass Ceiling and Women’s Career Development: Evidence from Sri Lankan Logistics Field. Kelaniya Journal of Human Resource Management.18(1). 1-14.
https://kjhrm.sljol.info/articles/10.4038/kjhrm.v18i1.101 - Gunawardane, S. P. Dulanjana, K. M., Siriwardana, D., De Mel, D. H. (2022). Impact of Social Media on Business Performance: with Reference to Small and Medium Enterprises, Western Province, Sri Lanka. Sri Lanka Journal of Social Sciences. 45(1). 19-32. (Scopus Indexed).
- Wewala, W. W. M., Dayawansha, S. K. N. H., Mahapatuna, M. D. S. A., Rajapaskha, R. P, P. S., De Mel., W. D. H. (2022). Factors Determining Outsourcing Effectiveness: with Reference to the Sri Lankan Apparel Sector. Journal of Management, Social Sciences and Humanities. 3(1). 1-17. https://fmsh.kdu.ac.lk/jmsh/assets/pdf/JMSH-V3-I1-1.pdf
- De Mel, W. D. H., Fernando, W. W. D. P. & Kumara, I. K. J. P. (2022). Online Learning Self Efficacy of Undergraduates: Evidence from A University in Sri Lanka. International Journal of Research and Innovation in Social Sciences (IJRISS). 6(10). 5-11.
DOI: https://dx.doi.org/10.47772/IJRISS.2022.61001 - De Silva, R. T. L. A., Ekanayake, T. O., Karunasekara, H. P. D. S. N., Wijerathne, W. G. A. L. & De Mel, W. D. H. (2022). Impact of Service Quality on Customer Satisfaction: Evidence from a Mini Supermarket. International Journal of Research and Innovation in Social Science (IJRISS), 6(7), 628-631.
- Bulumulle, S. P., Mahadewa, S. N., Herath, M. D., Nissanka, T. P. & De Mel, W. D. H. (2022). Impact of Service Quality and Network Quality on Brand Switching Behaviour: With Reference to Internet Service Providers. World Journal of Advanced Research and Reviews, 15(2), 562-570.
- Lankeshwara P, De Mel WDH & Wijesekara NM(2018). Identify the reasons for comparatively less tendency of young generation towards ayurvedic medical treatment(Special Reference to Ratnapura District). International Journal of Advanced Research, ISSN 2320 – 5407, Vol.06 Issue 07, Pp 142-146.
- Karunarathne, A.K.P., Bandara, V. K., Silva, A. S. T., De Mel, W. D. H. (2020), “Impact of Green Marketing Mix on Customers’ Green Purchasing Intention with Special Reference to Sri Lankan Supermarkets,” South Asian Journal of Marketing, 1(1), 127-153.
- Silva, S.A.C.D.K, Mihirangika, S.M., Minimuthu, K.D.L.G. & De Mel, W.D.H. (2021). Women’s Entrepreneurial Barriers during Business Start-up Stage: Evidence from Western Province, Sri Lanka. International Journal of Advanced Research, 9(7), 43-50.
Conferences; Full paper peer reviewed
- Jayaweera, B., Withanage, C., De Mel, D., Fernando, D. (2023). The Impact of Customer Engagement with Brands in the Social Media on Purchase Intention: Mediating Role of Brand Love. 1st International Research Symposium on Sustainable Business (IRSSB2023). Colombo, Sri Lanka.
- De Mel, W. D. H. (2022). Influencer Marketing and Electronic Word of Mouth: A Methodological Review. International Conference on Business Innovation (ICOBI) 2022, Sri Lanka. https://www.researchgate.net/publication/366064395_INFLUENCER_MARKETING_AND_ELECTRONIC_WORD_OF_MOUTH_A_METHODOLOGICAL_REVIEW
- Ranasinghe UKGSR; Kuruppu UKMSR; Herath HJMYD; Wijayagrahi HGC; and De Mel WDH. (2020). Factors Affecting Young Consumers’ Online Purchase Intention in Sri Lanka: With Special Reference to Undergraduates in General Sir John Kotelawela Defence University. 13th KDU International Research Conference 2020. Sri Lanka.
- De Mel, W. D., Senaratne, D. P., & Bamunusinghe, R. (2019). Continuous Business Growth through Family Business Leadership: A Case Study from Sri Lankan Private Education Industry. 75th Annual Scientific Sessions of The Sri Lanka Association for the Advancement of Science (SLAAS).
- Gunasinghe, S.G.; Gamlath, G.M.M.R.; Fernando, N.S.; De Mel, W.D.H. (2019), Factors Affecting Customer’s Intention towards the Adoption of Internet. 12th KDU International Research Conference 2019, Sri Lanka.
- Kumari, M.M.A.T.; Weerawarna, S. R.; Jayarathne, M.M.M. and De Mel, W.D.H., (2019), Determinants of Entrepreneurial Intentions of Students: With Special Reference to Undergraduates of Sri Lanka. 12th KDU International Research Conference 2019, Sri Lanka.
- De Mel, W.D.H. and Gunathilake, M. M. L. C. (2017), The Effects of Corporate Governance on Capital Structure: A Study of Listed Manufacturing Companies in Sri Lanka, 10th KDU International Research Conference 2017, Sri Lanka.
- De Mel, W.D.H. and Gunathilake, M. M. L. C. (2016), Cost Benefit Perspectives of Backward Vertical Integration: An Empirical Study on the Textile and Apparel Industry in Sri Lanka, 9th KDU International Research Conference 2016, Sri Lanka.
- De Mel, W.D.H. and Dassanayake, D.M.S. (2015), The Effects of Corporate Governance on Capital Structure: Evidence from Listed Companies in Sri Lanka, The 10th International Research Conference on Management and Finance, Sri Lanka.
Conferences; Abstract Publications
- Silva, S.A.C.D.K, Mihirangika, S.M., Minimuthu, K.D.L.G. & De Mel, W.D.H. (2021). Barriers towards women entrepreneurship during business start-up stage in Sri Lanka: with evidence from Western Province. International Conference on Contemporary Management (ICCM – 2021).
- Wewala, W. W. W., Dayawansha, S. K. N. H., Mahapatuna, M. D. S. A., Rajapaksha, R. P. P. S., De Mel, W. D. H. (2021). Factors Determining the Effectiveness of Outsourcing: Evidence from Sri Lankan Apparel Sector. 6th Interdisciplinary Conference of Management Researchers (6th ICMR 2021)
Articles in Magazine
Newspaper Articles
Merit Award in recognition of the excellent performance in the Master of Business Administration Degree awarded at the General Convocation of Post Graduate Institute of Management, University of Sri Jayawardenepura on2nd November 2019.
